Episode 2: The Story of "Pure Michigan"

The “Pure Michigan” campaign is more than a decade old. How did it start?  How is it doing?  Where is it headed?

Today, on the Cold Oatmeal podcast, we talk with Lindsay VanHulle of Crain’s Detroit Business and Bridge Magazine about her reporting on the coming of age of Michigan’s popular tourism campaign.

Then, we say so long and good luck to a great colleague.