Episode 1: Marketing Michigan

Emily Guerrant.jpg

How do you market an entire state?  How about some advice every PR professional should follow?  How many burpees are too many burpees?  Let’s find out.

Today, we talk with Emily Guerrant, a great friend and the vice president for marketing, communications and public relations for the Michigan Economic Development Corporation.

Welcome to the Cold Oatmeal Podcast, and if you like it, below, a little “extra helping” of Cold Oatmeal where we talk to Emily about her three trips to China with Governor Snyder and the ins and outs of handling PR for a trip like that.