Episode 17: The Michigan Department of Social Media

About a month and a couple episodes after Nikki joined us at Resch Strategies she asked the logical question, “So what’s the actual point of this podcast?” 

Blank stares.


Well today, we truly kick the PR tires of this little communications vehicle and examine the age-old question: What happens when the chaos and creativity of social media meet the procedures and priorities of state government? 

What we found is that a statewide social media and digital content administrator is born, naturally.  Andrew Belanger is that administrator for the State of Michigan, and he is today’s guest on the Cold Oatmeal podcast. 

What’s it like to ultimately bear the responsibility for every tweet, post, and snap coming from Michigan state government?  Let’s find out.