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    <loc>https://www.reschstrategies.com/podcasts/episode-43-interview-with-a-lobbyist</loc>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>Podcasts - Episode 43: Interview with a Lobbyist</image:title>
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  <url>
    <loc>https://www.reschstrategies.com/podcasts/episode-43-interview-with-a-lobbyist-2jr7t</loc>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>Podcasts - Episode 42: Mikenzie Frost</image:title>
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    <loc>https://www.reschstrategies.com/podcasts/episode-43-interview-with-a-lobbyist-2jr7t-pn3f8</loc>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>Podcasts - Episode 41: Just the facts...Lansing Facts.</image:title>
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    <loc>https://www.reschstrategies.com/the-blog</loc>
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    <loc>https://www.reschstrategies.com/the-blog/5-things-to-stop-saying-because-they-mean-nothing</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>The Blog - 5 Things to Stop Saying Because They Mean Nothing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.reschstrategies.com/the-blog/my-good-thing-from-last-week</loc>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>The Blog - My “Good Thing from Last Week” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/carly-plays-influencer</loc>
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    <lastmod>2026-03-16</lastmod>
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      <image:title>The Blog - Carly Plays Influencer - Make it stand out</image:title>
      <image:caption>Me pretending to be an influencer in Finland</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/maddie-vs-mad-men-what-a-pr-intern-learned-about-advertising</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
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      <image:title>The Blog - Maddie vs. Mad Men: What a PR Intern Learned About Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/finland-vs-norway</loc>
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    <lastmod>2026-03-03</lastmod>
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      <image:title>The Blog - Finland vs. Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Blog - Finland vs. Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/dont-be-like-me-be-skeptical-and-verify</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>The Blog - Don’t be like me… be skeptical and verify</image:title>
      <image:caption>These days there is content coming at us from every direction and it’s really hard to determine if it’s factual, a paid source or just someone trying to stir up drama. That’s how I feel when it comes to news and social media these days and if I feel that way, as someone who’s made a career working with sources, I can’t imagine how other people feel. Gone are the days of opening up Facebook (yes, I still use Facebook, I’m old!) and Instagram and only seeing posts from your actual friends or pages you’ve liked show up. Now, more than half of my feeds are ads or pages that the algorithms think I will want to see.</image:caption>
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    <loc>https://www.reschstrategies.com/the-blog/time-slips-and-conspiracies-you-should-know</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/lansing-food-critics-opening-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/big-moves</loc>
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    <lastmod>2026-02-06</lastmod>
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      <image:title>The Blog - Big Moves - Make it stand out</image:title>
      <image:caption>All roads lead to Holland. Some just take longer (and involve more packing tape).</image:caption>
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      <image:title>The Blog - Big Moves - Make it stand out</image:title>
      <image:caption>Some people ask themselves, “What’s for dinner?” In the VK household, we drive to Russ’ and ask, “What’s NOT for dinner?” Photo credit: TripAdvisor</image:caption>
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      <image:title>The Blog - Big Moves - Make it stand out</image:title>
      <image:caption>The pinnacle of Dutch culture</image:caption>
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    <loc>https://www.reschstrategies.com/the-blog/analog-hobbies-are-back-baby-but-choose-your-adventure-carefully</loc>
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    <lastmod>2026-01-26</lastmod>
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      <image:title>The Blog - Analog hobbies are back, baby! But choose your adventure carefully</image:title>
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      <image:title>The Blog - Analog hobbies are back, baby! But choose your adventure carefully</image:title>
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    <loc>https://www.reschstrategies.com/the-blog/heres-a-resolution-be-nicer-to-each-other-this-election-year</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
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      <image:title>The Blog - Here’s a Resolution – Be Nicer to Each Other this Election Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/book-bans-and-other-health-advice</loc>
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    <lastmod>2026-01-08</lastmod>
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      <image:title>The Blog - Book Bans and Other Health Advice - Make it stand out</image:title>
      <image:caption>I thought I was on the mend until I bent down to pick something up and my back posted to X: Nope, you’re done, loser. #oldman #loser</image:caption>
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    <loc>https://www.reschstrategies.com/the-blog/wedding-planning-woes</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>The Blog - Wedding Planning Woes - Make it stand out</image:title>
      <image:caption>Live look at my brain circa 11-14-25</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/5-holiday-tips</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-12-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbc9d4c91cb421aad8d39ab/af047461-1c06-4b0c-b5d9-19e5fc0d1572/sick+grinch.png</image:loc>
      <image:title>The Blog - 5 Tips to Stay Healthy This Holiday Season - 1. Stay Home When You’re Sick (Seriously, Just Do It ) It sounds obvious, but it’s the tip most often ignored. No one wants to miss out on the fun, but powering through an illness can spread germs to people whose immune systems may not handle them as well as yours. What feels like a minor cough to you could land someone else in the hospital—something my own family unfortunately learned last holiday season. A day of rest might feel like a bummer, but it’s a small sacrifice that can protect someone else’s holiday from being ruined. . 2. Wash Your Hands Like It’s 2020 All Over Again Remember those early-pandemic hygiene habits? Frequent handwashing, hand sanitizer everywhere, wiping down surfaces? It turns out…those things really helped. Bring back the basics: scrub your hands often, especially before eating, after being out in public, or after handling shared items like serving utensils or gifts.</image:title>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/msu-basketball-communication</loc>
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    <lastmod>2025-12-03</lastmod>
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      <image:title>The Blog - What MSU Basketball Taught Me About Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/thanksgiving-the-one-holiday-we-cant-ruin</loc>
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    <lastmod>2025-11-26</lastmod>
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      <image:title>The Blog - Thanksgiving: The One Holiday We Can’t Ruin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/dont-rush-it</loc>
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    <lastmod>2025-11-12</lastmod>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/thr6w7zmxm3pu679ykcs7yp00o5yio</loc>
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    <lastmod>2025-11-06</lastmod>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/rip-to-these-zombie-tactics</loc>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>The Blog -  RIP to These Zombie Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/everybody-loves-matt-resch</loc>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>The Blog - Everybody Loves Matt Resch</image:title>
      <image:caption>It’s not National Boss’s Day, and I’m not trying to get a raise. It is, however, Matt’s birthday, and I figured, this is as good a time as any to recognize him. Everybody Loves Matt Resch. In a town so divisive in so many ways, I’ve yet to meet anyone who doesn’t love Matt. Across party lines, clients, and even our own industry competitors, Matt is highly respected and universally adored. When I run into people who know Matt, they always tell me “Matt’s the best!” and “You’re so lucky to work with him” – and I tell them, yes, I know. I am, and I don’t take it for granted. Matt’s a great human, and Matt’s a really, really great boss.</image:caption>
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    <loc>https://www.reschstrategies.com/the-blog/a-weary-conference-traveler-begs-you-talk-like-a-normal-human-on-stage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:title>The Blog - A Weary Conference Traveler Begs You – Talk Like a Normal Human on Stage - Make it stand out</image:title>
      <image:caption>I don’t wanna be Pollyannaish, but maybe we could do better?</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/tis-the-dmn-season-write-this-down</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
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      <image:title>The Blog - ‘Tis the d*mn season, write this down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbc9d4c91cb421aad8d39ab/c3bb2fb1-584c-41f2-8522-57cb4bce8e95/Carly+blog+copy.png</image:loc>
      <image:title>The Blog - ‘Tis the d*mn season, write this down - Make it stand out</image:title>
      <image:caption>How you’ll find me during the ‘ber months</image:caption>
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  </url>
  <url>
    <loc>https://www.reschstrategies.com/the-blog/the-life-of-an-intern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbc9d4c91cb421aad8d39ab/cd51984c-85f1-4247-9589-da60d04eed08/Maddie+Strauss.PNG</image:loc>
      <image:title>The Blog - The life of an intern: where small things make the difference</image:title>
      <image:caption>That feeling is what hooked me on public relations as well. I came to Michigan State University planning to study politics and policy in James Madison College. I loved the ideas and the debates, but I missed having a creative outlet. When I added a PR major, I found the mix I didn’t know I needed: policy meets people, structure meets storytelling. Suddenly, I had a way to take complex issues and make them real. Now, as a senior double major in Public Relations and Social Relations &amp; Public Policy, I get to see that balance in action. At Resch, I’ve been working on client projects ranging from press releases and media advisories to newsletters, media lists, and news releases. These assignments aren’t just boxes to check, they’re the building blocks of how organizations communicate and get their stories heard. Whether it’s drafting a release, preparing a media list, or, yes, packing a box of yard signs, the work matters because it helps connect clients achieve their goals.</image:caption>
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  <url>
    <loc>https://www.reschstrategies.com/the-blog/the-internet-is-melting-your-brain-read-this-now-and-then-quit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
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      <image:title>The Blog - The Internet Is Melting Your Brain! Read This Now!… And Then Quit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reschstrategies.com/the-blog/the-evolution-of-the-press-conference-and-a-funny-lesson-learned</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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      <image:title>The Blog - The evolution of the press conference and a (funny) lesson learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reschstrategies.com/the-blog/clicks-for-pics</loc>
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    <lastmod>2025-09-09</lastmod>
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      <image:title>The Blog - Clicks for Pics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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