Your First Media Interview: It’s Not That Scary

You’ve got this—here’s how to feel prepared and confident.

Doing a media interview for the first time can feel intimidating—but it doesn’t have to be. Whether you’re talking to a local reporter, appearing on a podcast, or sharing insights for a story, the most important thing to remember is: you were asked for a reason. You bring valuable knowledge, experience, and perspective. With a little preparation and a few strategies, you’ll feel more confident and ready to do well.

Here are five helpful tips to guide you through your first media interview:

1. Focus on 2–3 Key Points

Before the interview, think about the main message you want to share. What do you want the audience to remember? Write down two or three simple points. These will help you stay grounded and give your responses clarity and direction—even if your nerves kick in.

Hint: Stories, quick examples, or anecdotes help make your message more relatable and memorable.

2. Practice, But Stay Natural

It’s completely normal to feel nervous, so give yourself time to practice. Say your key points out loud a few times or even record yourself to get comfortable with how you sound. You don’t need to memorize a script—just get familiar with how you want to explain things in your own voice.

Reminder: You don’t have to be perfect—just be yourself.

3. It’s Okay to Pause and Take Your Time

If a question catches you off guard or you need a moment to think, that’s totally okay. A brief pause can actually show thoughtfulness and composure. If a question goes off topic, you can gently bring it back to your message.

Example: “That’s a good question. What I think is most important for people to know is…”

4. Keep It Simple and Conversational

Speak the way you would explain something to a friend or neighbor. Avoid too much jargon or detail. Reporters and audiences appreciate clear, straightforward answers. If you can say it in one sentence, even better! Those are often the quotes that make it into the final story.

5. You Don’t Have to Know Everything

It’s important to remember that you don’t need to know every answer. It’s perfectly fine to say you don’t know or aren’t sure, but you will  find the information and get back to the reporter. Remember, they asked to talk with you because you have something valuable to offer, not because you know every single detail on an issue.  And if they ask you a question you aren’t comfortable with, pivot back to your key points.

Media interviews can certainly seem daunting, especially the first time—but they’re also a great opportunity to share your story, raise awareness, and make a difference. With a few tools in your pocket and a little bit of practice, you’ll be calm and ready to speak with confidence.

If you're preparing for your first interview and want a little extra support, we’re happy to help. You never have to go it alone.