Welcome to the Resch Strategies Blog
Insights & Musings on News Sources
I’ve been reading a lot of news about where people get their news. In sum: it’s all over the place, depending on age, gender, geography, education, and politics. Largely, many of us get our news from social media.
‘Cause When You’re 15
On March 23, 2009, 15 years ago this week, I sent a press release announcing the start of Resch Strategies. The tree fell, and I was standing right there hitting “send.”
15th Anniversary Q&A
Starting your own business can come with many challenges, but according to Matt Resch, founder of Resch Strategies, patience is the key. From his start in the business to his biggest achievement, this interview covers that and more as I had the pleasure of sitting down with Matt and talking 15 years of Resch.
The (Seemingly Never Ending) Process of Designing a Logo
As a graphic designer, you’re really playing the role of graphic designer and mind reader all at the same time. Quite often when I send design projects for review, I receive a nicer version of “We don’t really know what we want, but we know it isn’t that”.
Trying to decipher what a client really wants can be tricky. And logos might be the worst culprit.
Joe Asks the Robots to Do His Homework: An Odyssey
I’ll be honest, guys. I am just plumb out of decent ideas for content that might be even the slightest bit useful and/or interesting. So instead of something new and fresh, and I’m going offer you a retread!
What’s in it for the Mentor?
So, here’s a riddle.
How can a text message you received be both completely unsurprising and a happy surprise at the same time?
Answer: it was sent by Kathy Wilbur.
Taking the Holistic Approach to Digital Advertising
We all know how powerful – and sometimes annoying – digital ads can be. However, it’s only one tool in our arsenal - and can only do so much. To truly make a lasting impact, a holistic approach that encompasses a full creative and marketing plan is essential.
Notes on Language
A century from now, we Americans are going to use language that is exponentially different than we do today. The influences of technology, social change, and an overall fear of being wrong about something are not to be underestimated in its ability to impact the way we communicate.
Why Can’t We All Just Get Along?
As we celebrate the holiday season, I feel a little like Uncle Scrooge writing this blog… but I must air my grievances before Festivus. What is the deal with social media and the way people treat each other on it these days?
How Often Do Men Think About the Roman Empire? Is There a Female Equivalent?
If you’ve missed the viral TikTok trend (or you’re a Millennial like me and saw it on Instagram two weeks later), women are asking the men in their life “How often do you think about the Roman empire?”
The Mackinac Island Debacle Underscores a Simple Truth – Your Team Really Matters
Were you at the Republican Leadership Conference on Mackinac Island? Neither was anyone else.
Checking in on your 2023 reading goal
Now that we are solidly into fall, I figured this would be a good time to see how everyone’s doing on their reading goals for 2023. With only three months left in the year, it’s crunch time to get those pages in. How’s yours coming along?
Threads: Do I really have to download another social media app?
If you’re like me then your immediate reaction to learning about the launch of a new social media app is probably something between dread and general frustration. Don’t we already have enough of these things?
Chopsticks for Your Oatmeal?
Father’s Day just happened. It was my 16th as a dad; my 48th as a son. And this year brought a new twist.
Web Design vs Kitchen Design
Redesigning a kitchen is a lot like building a new website. Both can be frustrating, time consuming, and so worth it when the design you imagined comes to life.
Don’t Underestimate the Power of Self-Care
If you’re anything like me, you always have a list of things to get done. Making a to-do-list is the only way I keep my busy life organized and how I remember what needs to be done.
Yes, I Use ChatGPT… and You Should too
Yup, I said it. And I could have taken the easy way out and had our soon-to-be robot overlords write this whole thing, but I’m not going to do that for one very simple yet important reason: I’m just better, and I don’t see that changing.
Digital Divas (the soft launch)
Who the heck are the Digital Divas? Well, it’s a long story. It all began more than six months ago when Matt came to me and Nikki and asked us to create an e-newsletter with tips, tricks and all the latest trends in digital marketing.
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