Welcome to the Resch Strategies Blog

Anna Heaton Anna Heaton

Insights & Musings on News Sources

I’ve been reading a lot of news about where people get their news. In sum: it’s all over the place, depending on age, gender, geography, education, and politics. Largely, many of us get our news from social media.

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Matt Resch Matt Resch

‘Cause When You’re 15

On March 23, 2009, 15 years ago this week, I sent a press release announcing the start of Resch Strategies. The tree fell, and I was standing right there hitting “send.”

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Resch Strategies Intern Resch Strategies Intern

15th Anniversary Q&A

Starting your own business can come with many challenges, but according to Matt Resch, founder of Resch Strategies, patience is the key. From his start in the business to his biggest achievement, this interview covers that and more as I had the pleasure of sitting down with Matt and talking 15 years of Resch.

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Carly Buell Carly Buell

The (Seemingly Never Ending) Process of Designing a Logo

As a graphic designer, you’re really playing the role of graphic designer and mind reader all at the same time. Quite often when I send design projects for review, I receive a nicer version of “We don’t really know what we want, but we know it isn’t that”.

Trying to decipher what a client really wants can be tricky. And logos might be the worst culprit.

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Joe Becsey Joe Becsey

Joe Asks the Robots to Do His Homework: An Odyssey

I’ll be honest, guys. I am just plumb out of decent ideas for content that might be even the slightest bit useful and/or interesting. So instead of something new and fresh, and I’m going offer you a retread!

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Matt Resch Matt Resch

What’s in it for the Mentor?

So, here’s a riddle.

How can a text message you received be both completely unsurprising and a happy surprise at the same time?

Answer: it was sent by Kathy Wilbur.

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Nikki O'Meara Nikki O'Meara

Taking the Holistic Approach to Digital Advertising

We all know how powerful – and sometimes annoying – digital ads can be. However, it’s only one tool in our arsenal - and can only do so much. To truly make a lasting impact, a holistic approach that encompasses a full creative and marketing plan is essential.

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Stephanie Van Koevering Stephanie Van Koevering

Notes on Language

A century from now, we Americans are going to use language that is exponentially different than we do today. The influences of technology, social change, and an overall fear of being wrong about something are not to be underestimated in its ability to impact the way we communicate.

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Laura Biehl Laura Biehl

Why Can’t We All Just Get Along?

As we celebrate the holiday season, I feel a little like Uncle Scrooge writing this blog… but I must air my grievances before Festivus. What is the deal with social media and the way people treat each other on it these days?

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Carly Buell Carly Buell

Checking in on your 2023 reading goal

Now that we are solidly into fall, I figured this would be a good time to see how everyone’s doing on their reading goals for 2023. With only three months left in the year, it’s crunch time to get those pages in. How’s yours coming along?

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Laura Biehl Laura Biehl

Don’t Underestimate the Power of Self-Care

If you’re anything like me, you always have a list of things to get done. Making a to-do-list is the only way I keep my busy life organized and how I remember what needs to be done.

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Joe Becsey Joe Becsey

Yes, I Use ChatGPT… and You Should too

Yup, I said it. And I could have taken the easy way out and had our soon-to-be robot overlords write this whole thing, but I’m not going to do that for one very simple yet important reason: I’m just better, and I don’t see that changing.

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Digital Divas Carly Buell Digital Divas Carly Buell

Digital Divas (the soft launch)

Who the heck are the Digital Divas? Well, it’s a long story. It all began more than six months ago when Matt came to me and Nikki and asked us to create an e-newsletter with tips, tricks and all the latest trends in digital marketing.

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