Your ad campaign won’t work if you’ve ghosted your own audience. You can’t throw money into the void and expect results — especially if no one knows who you are. Even the best ads can’t save a brand with no voice.

Oh, I get it. She’s running. He’s running. Everybody’s running. On TV. On the Internet. On the socials. Candidates are… running. Get it? It’s the crack of dawn, they’re lacing up their joggers, and they’re hitting the pavement. Because guess what, double meaning! They’re actually running… for office!

So you forgot to plan – that’s okay! (Look away if you’re Type A) We’ve got you! Here’s a 5-point comms plan for when you find yourself in dire need.

If you’re reading this blog post (or have even heard of Resch Strategies), there’s a 50/50 chance you’re heading to Mackinac Island next week for the 2025 Mackinac Policy Conference.

Matt takes pity on his employees and lets us sit the Policy Conference out. But I was just on Mackinac for a different conference earlier this month. Here are my food and drink reviews.

We live in a time when a single sentence can go viral for all the wrong reasons. Whether you admire or oppose former President Trump, there’s no denying his presence has reshaped the landscape of public communication.

No ideas? No problem. This semi-professional guide offers just enough structure, sarcasm, and survival tactics to keep your content calendar alive.

March is by far one of my favorite months of the year. There’s a light at the end of the tunnel on this thing people seem to love called winter and of course it brings the NCAA March Madness Basketball Tournament. I have always loved watching college basketball and every single year I hope and pray that somehow Michigan State will bring home the National Championship or at least get to the Final Four.

I’ve never been very good at cataloging advice people have shared with me.

Some people are really good at recalling wise words from a favorite teacher or a former boss. Not me. It’s not that I haven’t received and benefited from a lot of advice over the years—I most certainly have. Pulling sage offerings from my memory banks, however, is not a trait I’m blessed with.

If you’re still on the fence about whether video belongs in your social media strategy, let me save you the guesswork: it definitely does.

When we found out that my wife Abi was pregnant, we were overjoyed. We had prayed hard for a baby and were so excited to receive such happy news. I was very happy when we found out she was pregnant, but admittedly I was nervous.

Resch Strategies, a public affairs firm located in downtown Lansing, today announced the addition of Sean Fitzgerald as the firm’s public affairs coordinator. Fitzgerald will play a key role in moving the firm’s public affairs portfolio forward, assisting with issue advocacy, earned media, digital media strategy and placement. 

Dear X:

As you’ve become synonymous with the most egregious megalomaniac ever borne by this planet (no, not that megalomaniac), I promised myself I would send you off into the sunset at the culmination of 2024.

When last I checked in, I was in search of a hobby. And for those dying to know, I’m still looking.

Being an overachiever, people pleaser and perfectionist have always been points of pride for me. Those traits have always been central to my success and ability to achieve my goals.

I’m going to confess something terrible. As a PR pro, I don’t always enjoy consuming national broadcast news. I do it, of course—I must—but it’s taxing to the spirit and, I suspect, bad for my brain.

If I had a silver dollar for every time my wife has told me recently that I need to find a hobby, I could make coin collecting my hobby.

We’re going to take a temporary break from ChatGPT today. Instead of focusing on some of the tools that make my job easier, let’s focus on part of the actual job: ghostwriting. Does it sound cool? Sure, I guess. Is it actually cool? Not really. But it’s something I do, so let’s talk about it.

I will make a (very) long story short and report that I have spent the last three years teaching journalism and literature part-time at a nearby high school. This month, I’ll be stopping to focus on beginning my second decade with Resch Strategies.