The holiday season is officially upon us, which means decorations are going up, gift exchanges are underway, and the calendar is suddenly filled with cookie swaps, family gatherings, and festive outings. It’s a joyful time—until an uninvited guest shows up: sickness.

As a PR student, I’ve spent a lot of time learning about strategy, messaging, and audience behavior in the classroom, but I never expected MSU basketball to reinforce those lessons. The Izzone has a reputation as one of the best student sections in college basketball, and as a section leader in those first rows of the lower bowl, you understand why. It’s the tradition, the chaos, the pride, and the way thousands of students can create a real home-court advantage that even opposing coaches and TV announcers acknowledge. 

We’ve managed to ruin just about everything in American life—Halloween included. But somehow, against all odds, Thanksgiving has stayed exactly what it’s always been: simple, comforting, and impossible to commercialize. Turns out, the one holiday we haven’t messed up might just be the best one we have.

Thanksgiving is a time for gratitude, family, elastic waistbands, and explaining for the ninth year in a row what exactly it is you do for a living. It is not — at least in theory — meant to be a political debate stage with a gravy boat.

And yet, every November, millions of Americans sit down to a perfectly innocent meal that somehow transforms into an impromptu town hall meeting moderated by your ill-informed uncle.

As parents, we often say that we suffer, work, and persevere in order to give our kids a better life than we had growing up—or something like that.

Still, I feel my boys are missing out on some of the essential character building and spine stiffening that comes with having their names publicly butchered on the regular in front of their peers—or live television audiences.

Worrying sucks. Worrying about tomorrow sucks even more.

Some digital tactics keep crawling out of the graveyard of bad memes and worse marketing. So grab a shovel — and let’s give these a proper burial.

It’s not National Boss’s Day, and I’m not trying to get a raise. It is, however, Matt’s birthday, and I figured, this is as good a time as any to recognize him.

I think conference season is finally behind us. It happens every September and October, but this conference season left me wondering if maybe we could just… not? 

If you know me at all then you probably know that I like to read (it’s basically my only hobby). I am definitely a mood reader, and what I want to read depends on the season. Beachy rom-coms in the summer, spooky thrillers in the fall… you get the idea. So today I’m sharing my fall TBR.

One of the first tasks I performed as an intern this fall at Resch Strategies was packing and labeling yard signs. It wasn’t glamorous work, but I secretly loved it.

Most of the internet is garbage. Here are nine simple, mostly offline things that make my days better — and might just make yours better too.

We recently helped a client put together a virtual press conference, which we frequently do, but one thing I didn’t account for happened. It was live streamed by a TV station, which is AWESOME, except that I wasn’t counting on actually being “on camera” myself as outlets usually edit what they pull from these events.

Here’s some news: your kid’s college drop-off experience wasn’t unique.

Want to know how I know this? A quick scan of social media shows that nearly everyone on earth—no exaggeration—dropped a kid off at college in the last couple of weeks.

And here I thought I was special.

List your credentials in style! A great professional bio is more than a summary of qualifications. It tells a story and sets you apart!

Artificial Intelligence (AI) isn’t just for sci-fi movies anymore—it’s taking over marketing, and it’s an obvious game-changer. If you’re looking to boost your brand’s visibility, engagement, and overall wow factor, AI-powered tools are your new best friend. But don’t worry, humans still have a role to play—just maybe not in the repetitive, time-sucking tasks we all hate.

So many topics to choose from for this month’s blog. I’m still probably going to write about the fourth bullet at some point because I just can’t keep my angst contained much longer. But this isn’t my personal Substack, it’s about public relations. And my job is to dispense advice that clients can take, ignore, or maybe a little of both.

One of the greatest blessings of my life continues to be my time here at Resch Strategies. That’s due to a lot more than just the client work and the food on the table.

Resch Strategies announced today the promotion of Joe Becsey to Director of Public Affairs.

I spent a good portion of my summers as a young boy watching TV in a three-season room on the back of our house in Fort Wayne, IN. In the mornings, it was game shows—Card Sharks, Sale of the Century, and, of course, Press Your Luck. No Whammys!! Then came lunchtime with Days of Our Lives. But come 1:20 p.m.—or the occasional late start time of 3:05—the TV was on Channel 9, WGN. “Hello again, everybody,” Harry would say. It was time for the Cubs.