We recently helped a client put together a virtual press conference, which we frequently do, but one thing I didn’t account for happened. It was live streamed by a TV station, which is AWESOME, except that I wasn’t counting on actually being “on camera” myself as outlets usually edit what they pull from these events.

Here’s some news: your kid’s college drop-off experience wasn’t unique.

Want to know how I know this? A quick scan of social media shows that nearly everyone on earth—no exaggeration—dropped a kid off at college in the last couple of weeks.

And here I thought I was special.

List your credentials in style! A great professional bio is more than a summary of qualifications. It tells a story and sets you apart!

Artificial Intelligence (AI) isn’t just for sci-fi movies anymore—it’s taking over marketing, and it’s an obvious game-changer. If you’re looking to boost your brand’s visibility, engagement, and overall wow factor, AI-powered tools are your new best friend. But don’t worry, humans still have a role to play—just maybe not in the repetitive, time-sucking tasks we all hate.

So many topics to choose from for this month’s blog. I’m still probably going to write about the fourth bullet at some point because I just can’t keep my angst contained much longer. But this isn’t my personal Substack, it’s about public relations. And my job is to dispense advice that clients can take, ignore, or maybe a little of both.

One of the greatest blessings of my life continues to be my time here at Resch Strategies. That’s due to a lot more than just the client work and the food on the table.

Resch Strategies announced today the promotion of Joe Becsey to Director of Public Affairs.

I spent a good portion of my summers as a young boy watching TV in a three-season room on the back of our house in Fort Wayne, IN. In the mornings, it was game shows—Card Sharks, Sale of the Century, and, of course, Press Your Luck. No Whammys!! Then came lunchtime with Days of Our Lives. But come 1:20 p.m.—or the occasional late start time of 3:05—the TV was on Channel 9, WGN. “Hello again, everybody,” Harry would say. It was time for the Cubs.

Social media is an ever-evolving field and it can be easy to feel like you’re falling behind. I’m here to ease your worries — your brand doesn’t need to be on every social media platform. You don’t even need to be on half of them. 

Creative PR without research is a recipe for disaster. Learn how data-driven strategy prevents branding fails—and why it’s essential to do your homework.

When Conan O’Brien accepted the Mark Twain Prize for American Humor, he didn’t just deliver a thank-you—he delivered a masterclass in how to give a great speech. Equal parts smart, silly, and sincere, Conan O’Brien’s Twain Prize speech is a blueprint for how to deliver remarks that are meaningful, memorable, and unmistakably your own.

Doing a media interview for the first time can feel intimidating—but it doesn’t have to be. Whether you’re talking to a local reporter, appearing on a podcast, or sharing insights for a story, the most important thing to remember is: you were asked for a reason. You bring valuable knowledge, experience, and perspective. With a little preparation and a few strategies, you’ll feel more confident and ready to do well.

As you explore the Internets on either your phone or your computer, if you click on and look at negative crap, you’re going be fed a lot more negative crap. However, if you click on and look at content that is positive and happy, positivity and happiness will fill your online experience – to the extent your online experience can deliver positivity and happiness in the first place.

In the fast-paced world of public affairs, buzzwords can often cloud the message you're trying to convey. In this blog post, we'll explore how to translate these buzzwords into something your audience can actually understand, offer actionable brand clarity tips and strategies on how to simplify messaging.

Your ad campaign won’t work if you’ve ghosted your own audience. You can’t throw money into the void and expect results — especially if no one knows who you are. Even the best ads can’t save a brand with no voice.

Oh, I get it. She’s running. He’s running. Everybody’s running. On TV. On the Internet. On the socials. Candidates are… running. Get it? It’s the crack of dawn, they’re lacing up their joggers, and they’re hitting the pavement. Because guess what, double meaning! They’re actually running… for office!

So you forgot to plan – that’s okay! (Look away if you’re Type A) We’ve got you! Here’s a 5-point comms plan for when you find yourself in dire need.

If you’re reading this blog post (or have even heard of Resch Strategies), there’s a 50/50 chance you’re heading to Mackinac Island next week for the 2025 Mackinac Policy Conference.

Matt takes pity on his employees and lets us sit the Policy Conference out. But I was just on Mackinac for a different conference earlier this month. Here are my food and drink reviews.

We live in a time when a single sentence can go viral for all the wrong reasons. Whether you admire or oppose former President Trump, there’s no denying his presence has reshaped the landscape of public communication.

No ideas? No problem. This semi-professional guide offers just enough structure, sarcasm, and survival tactics to keep your content calendar alive.