Welcome to the Resch Strategies Blog

Carly Buell Carly Buell

Carly Plays Influencer

Since I’m a chronically online member of Gen Z, I spend a lot of time on TikTok. So I thought I would try to influence you to follow my favorite influencers.

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Nikki O'Meara Nikki O'Meara

Maddie vs. Mad Men: What a PR Intern Learned About Advertising

I’ve been meaning to watch Mad Men for years. It’s one of my dad’s favorite shows, though I don’t usually follow his TV recommendations since they tend to involve a lot more sci-fi or Vikings than I’m interested in. But once I started studying public relations, the idea of a show about the advertising industry suddenly felt a lot more relevant. When it finally became available to stream again in December 2025, I decided it was time to see what all the hype was about.

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Joe Becsey Joe Becsey

Finland vs. Norway

Not an Olympics post—just an aggressively opinionated honeymoon recap comparing Norway vs. Finland on cost, food, people, and landscape (spoiler: the answer might be “both”).

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Nikki O'Meara Nikki O'Meara

Time Slips and Conspiracies You Should Know

I didn’t set out to start a “conspiracy” podcast. I’ve just always loved anything involving time travel, glitches in the matrix, déjà vu — anything that makes you question whether reality is as stable as we assume. I couldn’t find a podcast that focused only on that niche. So I made one.

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Stephanie Van Koevering Stephanie Van Koevering

Big Moves

After nearly 30 years in the Lansing area, my family is heading back to het moederland: Holland, Michigan. We’re ready for wooden shoes and windmills, tulips and traditions—and yes, three meals a day at Russ’. I’ll keep working remotely, just with more lake-effect optimism. What we’re not excited about is the move itself.

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Matt Resch Matt Resch

Book Bans and Other Health Advice

Finally! It only took about 40 years, but my middle school, smart-ass, TV-obsessed self was right. Reading books can be hazardous to your health!

Park your walkers, friends, and I will lay out my case.

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Carly Buell Carly Buell

Wedding Planning Woes

By the time you read this blog, I will be happily beyond the wedding planning process and enjoying my honeymoon. But since Matt is nice (and allowing us to basically take the entire month of December off) I am writing this blog a month in advance, meaning I am in the very scary abyss that is the final three weeks of planning a wedding. 

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Laura Biehl Laura Biehl

5 Tips to Stay Healthy This Holiday Season

The holiday season is officially upon us, which means decorations are going up, gift exchanges are underway, and the calendar is suddenly filled with cookie swaps, family gatherings, and festive outings. It’s a joyful time—until an uninvited guest shows up: sickness.

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Resch Strategies Intern Resch Strategies Intern

What MSU Basketball Taught Me About Communication

As a PR student, I’ve spent a lot of time learning about strategy, messaging, and audience behavior in the classroom, but I never expected MSU basketball to reinforce those lessons. The Izzone has a reputation as one of the best student sections in college basketball, and as a section leader in those first rows of the lower bowl, you understand why. It’s the tradition, the chaos, the pride, and the way thousands of students can create a real home-court advantage that even opposing coaches and TV announcers acknowledge. 

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Joe Becsey Joe Becsey

Thanksgiving: The One Holiday We Can’t Ruin

We’ve managed to ruin just about everything in American life—Halloween included. But somehow, against all odds, Thanksgiving has stayed exactly what it’s always been: simple, comforting, and impossible to commercialize. Turns out, the one holiday we haven’t messed up might just be the best one we have.

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Matt Resch Matt Resch

Don’t Rush It

As parents, we often say that we suffer, work, and persevere in order to give our kids a better life than we had growing up—or something like that.

Still, I feel my boys are missing out on some of the essential character building and spine stiffening that comes with having their names publicly butchered on the regular in front of their peers—or live television audiences.

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Nikki O'Meara Nikki O'Meara

💀 RIP to These Zombie Tactics

Some digital tactics keep crawling out of the graveyard of bad memes and worse marketing. So grab a shovel — and let’s give these a proper burial.

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Anna Heaton Anna Heaton

Everybody Loves Matt Resch

It’s not National Boss’s Day, and I’m not trying to get a raise. It is, however, Matt’s birthday, and I figured, this is as good a time as any to recognize him.

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Carly Buell Carly Buell

‘Tis the d*mn season, write this down

If you know me at all then you probably know that I like to read (it’s basically my only hobby). I am definitely a mood reader, and what I want to read depends on the season. Beachy rom-coms in the summer, spooky thrillers in the fall… you get the idea. So today I’m sharing my fall TBR.

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