One of the biggest professional fears of any PR person is to hold a news conference and have not a single reporter show up.  Bad fear; a worst reality. We recently facilitated a news conference and EVERYONE showed up.  If anyone ever questioned the interest in high school sports, let me provide your answer:  People are interested in high school sports!

This year, we’ve begun to face some hard truths about social media. While we know its value in keeping us united during tough times (hello, pandemic!), we also can see its ability to divide. Its addictive nature. Its limitations as an instrument of public discourse.