THE OCCASIONAL TUESDAY

BY RESCH STRATEGIES | NOVEMBER 2026


I Crack Me Up.

NOTABLE NOW

I bought myself a sauna last summer.

BY MATT RESCH

How’s that for a “man of the people” kind of opener coming off another detached-from-reality campaign season?

I’d not spent much time in saunas before a spring break trip last year, when a fellow traveling father asked me halfway through our week if I’d tried the Nordic spa where we were staying. Nope. Hadn’t. But I’d been into the cold showers for a while, so I gave the sauna a go.

Fast-forward to the end: I loved it and came home determined to recreate the experience in my basement.

So, in comes the sauna - a modest, one-person model - and a few days a week, post-workout, after the family is off to school and before I head to work, I make my way to the basement for a 20-minute toasting. I don my spiffy felt sauna hat (yes, there is such a thing), connect my Spotify account to the Bluetooth, step inside, arrange my towel and close the door.

And, more times than not, I say out loud to myself, “Man, feels like a sauna in here!” And I laugh.

True story, and let’s count the ways in which it is obnoxious.

One, dude talking about buying a sauna for his basement after a trip to a spring break spa.

Two, dad jokes.

And three, dude laughing at his own dad jokes.

We can debate which is more obnoxious, but for the purpose of the next few hundred words, I’m going to focus on people laughing at their own jokes, because we just finished an election season where it seems as if everyone running and everyone managing the campaigns of those running are in need of an immediate “bro, don’t laugh at your own jokes” intervention.

We all know this type. We’ve worked with them. We’ve been in class with them. Maybe we share a Thanksgiving table with them. The folks so tickled by their own thoughts that the sentences barely leave their mouths before they’re stepping on their punchline with their own laughter.

The worst, am I right? And increasingly, our election seasons are full of these people. People easily the funniest person in their one-man sauna.

Of course, there are many candidates who, as people, talk about and care about issues important to the greater good. But the greater good doesn’t kill on X. Snark plays. Meanness gets engagement. Pettiness rules. And the people involved – campaign staff and candidates alike – too often fall victim to the dopamine rush of gaming the algorithm.

And I get it. I was a campaign staffer once. Even before the toxic, alternative reality of campaigning on Twitter, we would quite literally hole up in a closed room, completely removed from the people we were working to “represent,” drafting up the snarkiest pieces of campaign mail we could think of. Laughing at our own jokes, which no one in the real world would get, as the calendar raced toward Election Day.

It’s no different now. But I think it’s worse. Because social media and everything.

Whereas we used to write a piece of mail and imagine the response from a voter who would receive it three weeks later, now, that inside joke, that bubble humor, hits fast.

We in Michigan just came through a pretty brutal season of people running for office who publicly argued a lot about very little that has to do with the future of our state – which at present looks objectively pretty bleak. We’re 46th! We’re 46th!

Rather than winning the vote, the campaigns greeted each day as another chance to “Win the Internet.” Many in the press and the pundit class played along. The partisan puppet heads ate it up. The candidates got sucked in. And normal voters, to the extent they were paying any attention, yawned.

I’m probably revealing my own political bubbleitis in making this observation. While not online as much as I once was, I still doomscrolled away too much of my fall watching people crack themselves up owning the libs and triggering MAGA.  It did little for my mental health and less for the political discourse, and I come out of this campaign season with a hankering for a better way, but I’m not terribly hopeful. Because, as I can attest, whether you’re wearing a sauna hat or not, you’re always guaranteed a laugh when you’re the one laughing at your own joke.

P.S. If you’ve gotten this far, welcome to The Occasional Tuesday, a newsletter project of the Resch Strategies team.

Among many other things, we are writers and creators, and I’m a believer that writers and creators need to write and create. It’s like anything else. Get out of practice and your muscles weaken. Especially in the emerging and evolving era of AI, these creative muscles too often have artificial aides available that may help in a moment, but do real and lasting damage over the long term.

This new newsletter is our very public chance to get our reps in.

So, on the occasional Tuesday going forward, look for some quick hits from us on things in the news, industry topics we’re thinking about, projects we're working on and recommendations for things we're all doing with the rest of our time. 

Thanks for reading. Until the next OT.

WORTH A CLICK

We saw it and clicked.

Garth Bots

Bots are making attending concerts and sporting events a more pricey outing. Garth Brooks has been trying to change how tickets to his tour are sold to combat this… and it’s not working. It seems something needs to be done before everyone is priced out of attending these pastimes. - Laura


DC Comics struck gold at the local comic shop, and now they’re getting big mainstream media attention. Rolling Stone this week covered the explosive success of DC’s “Absolute” universe, headlined by Absolute Batman, that takes familiar heroes and recasts them in a brutalist grimdark universe where everything is just a little… off. - Nick

Batman Was a Rolling Stone


Writer’s Block

Two items on writing, something we do for a living. 

First, a kinda depressing report on the continued AI-ing of our world. Are writers going extinct? This essay from The Free Press says it’s possible and maybe already well underway. On the flip side, whether or not readers can distinguish an AI’s “written” word from an air-breathing human’s, Zach Lowe, an acclaimed reporter covering professional basketball, makes the very solid argument in his return to newsletter writing that the act of writing is good for us (H/T to Joe for sharing this article with me).

As hard as it often is for me to get my brain and fingers on the same page to write something, I agree. It’s part of the reason this newsletter exists. Writing makes us better, whether people read it or not. - Matt

ONE THING WE’RE THINKING ABOUT

Post-Election 2026

Welcome to the first edition of One Thing We're Thinking About from the Resch Strategies team. Since we’re a week past the election, Nick, Anna and Matt home in on that one question: what’s the one thing we’re thinking about now?


Nick De Leeuw: Will the costumes get more flamboyant?

It's impossible to narrow it down to one thing, so let me start with a couple of historical notes. We now have the largest state Senate Democratic majority in my lifetime, the largest since 1979. And it was the biggest House flip for Democrats since LBJ.

My one big thing is life imitating art. Folks who know the firm know I read and write comic books. There's a through line in a lot of comics: until the superheroes arrived, there weren't really supervillains, and vice versa. Spider-Man's first villains were bank robbers. Batman was fighting street thugs. But after Batman shows up, all of a sudden you've got these costumed crazies running around.

We see that in politics, too. There's a constant race toward the extremes. The reaction to the Obama administration fueled populism on the right and the rise of Trump. In response to Trump, you saw a rise in progressivism, a democratic socialist bent, and a push toward more extreme leftward policies and personalities in the Democratic Party.

So, what happens to Republicans as we enter the post-Trump era? Do the costumes get more flamboyant, or is there a return to some kind of historical normalcy, with more emphasis on local politics? By that I don't mean local candidates, but local issues: family budgets, gas prices, the things that really impact people at home.


Matt Resch: What happens next?

My one thing follows Nick's line of thinking: what happens next?

It's easy in the hours and days after an election to get caught up in what just happened. But you only have to go back two years to see the shoe on the other foot. The Democratic Party was dead. Donald Trump had taken over the country in a legitimate Electoral College landslide, and everyone was asking what Democrats would do to come back.

We're now in the complete mirror image of that. It's easy for Democrats, rightfully so, to feel proud of the massive numbers they reached on Tuesday. It's also legitimate and needed for Republicans to be introspective and figure out what to do differently after performing so badly. But I don't know that any of it will matter in two years, or four.

I think back to so many of the candidates in this year's Republican primary for governor who took Donald Trump's talking points from his last victory and made them part of their campaigns in July and August. That ship had sailed. The narrative had shifted. The issues were different. The political reality of two Novembers ago was not the same, and they didn't seem to recognize it.

Republicans obviously have a much bigger hole to dig out of than Democrats did two years ago. But this country just keeps going back and forth, back and forth. I wonder when it's going to stop, and what comes next.


Anna Heaton: What will Democrats do with this opportunity?

To play off that, I'm hugely curious what Democrats are going to do with this opportunity, both nationally and at the state level.

Nationally, I'm already pre-annoyed thinking about two straight years of dragging Trump administration officials through oversight hearings, deserved or not, and hearing about the Epstein files 4-5 days a week. Will they have a policy agenda that addresses why voters sent them there? Voters want lower gas prices, so will they wave a magic wand to fix them? Voters clearly want change in our approach to national security and the economy. Will Democrats do anything to change those things, or will they just take a revenge tour for their years of anger at President Trump and his followers?

At the state level, it's the same question. We are now completely blue, top-down. When Republicans had a trifecta in 2011, they moved their policies swiftly: immediate changes to the small-business tax and corporate income tax, a new balanced budget process, and a whole host of other things in the first few months. When Democrats had the same trifecta opportunity two years ago, they didn't do much with it.

So are they ready? Do they have consensus policies ready to roll out, or did they just run on anti-Trump anger? I guess we'll see.


Bonus round: All politics is presidential

Anna: Before I decided to follow your trains of thought, my one thing was how the national, top-of-the-ticket races dominated absolutely everything, and how depressed I am about what that means for Michigan's future. Maybe with age comes the wisdom that the closer a politician is to you, the more they affect your daily life. Taxes, whether the trash gets picked up, local regulations: these affect your day-to-day far more than anything Trump does or anything El-Sayed will or won't do in the Senate.

Yes, the top of the ticket is blue, but it already was. We've had eight years of that leadership in Michigan. I don't know that Gov.-elect Benson has a plan to make sure our kids can start to comprehend things in school and aren't behind the kids in Mississippi, or a plan for tax relief for families. Maybe she does, but everything was so overshadowed by the Senate race and Congress that we don't know what, if anything, is well-thought out and ready at the state level to change the direction we're headed. And that direction is bleak. Extremely bleak.

Matt: After the high-profile primary between Haley Stevens and El-Sayed, a lot of people wondered whether the governor's race would take its natural spot at the front of the line for headlines. I was one who thought it would, because the governor's race always dictates the conversation. Instead, calling it the undercard last Tuesday is probably an understatement. Our issues and campaigns have become nationalized. It's more about the conversation on Twitter than the conversation in kitchens.

Nick: The constant back-and-forth in midterms has been a trend our entire lives, but it really goes back to about 1946. Interesting things started happening after World War II, with radio, TV, and the nightly news bringing national and global events into our living rooms. I've been thinking about the idea that "all politics is local." It's credited to Tip O'Neill, though I think the phrase predates him. In a lot of ways, it's no longer true. All politics is presidential now. What's happening with the administration in D.C. colors the conversation so much that, anecdotally, folks went to the ballot not knowing what races were on it besides the Senate race, then voted based on how they felt about that race. That's a shame for a lot of local candidates who put their hearts and souls into their campaigns and maybe didn't get the fair shake from voters they'd hoped for.

Anna: To put it more succinctly: nationally, there was a huge vote for change, an anti-Trump vote. At the state level, voters did not vote for change. The constitutional offices all stayed with the same party. Even the MSU Board of Trustees re-elected the same people already on the board, and if you follow that at all, you know change is needed there badly. Voters chose change on one level, and no change at all on the other.

Nick: I think there's a difference between technically and practically. Technically, they didn't vote for change at the state level. But practically speaking, I think this was a change election in Michigan.

Matt: The 2026 election is over. That's the "one" thing we're thinking about.

CLIENT CORNER

Updates from our clients.

Small Biz Speaks Out

Not only are we a proud member of the Small Business Association of Michigan, but SBAM is also a great client. A recent survey of small business owners from across the state shows the cost of health care continues to have an outsize impact on Michigan’s entrepreneurs. Sadly, two-thirds of respondents also said Michigan is becoming less friendly overall to small businesses.


Childhood Immunizations in Ohio

Resch Strategies was able to partner with physician and bioscience leaders in Ohio this month to highlight the ongoing need for childhood immunizations. Ohio’s currently experiencing a scary measles outbreak, and flu season’s here, too. We’re always proud to help connect news consumers with trustworthy voices. Even in Ohio.


Click Here for a Career

To help raise awareness of the funeral profession as a meaningful and rewarding career option among high school and college-aged individuals in Michigan, our team launched the More Than a Career digital campaign in 2025.

Now in it’s second year, the campaign continues to build momentum, generating more than 3.1 million impressions and 23,000 clicks between June and October 2026. THat’s a 122% increase in impressions and a 225% increase in clicks compared to the same period in 2025.

Through engaging digital advertising, the campaign continues to introduce young people to career opportunities in funeral service and encourage them to explore a profession they may not have previously considered.

Off the clock. On our radar.

WHAT WE’RE INTO

A Podcast About Something

MATT
Cue collective team eye roll… Two of my favorite things are the podcast Acquired and the sitcom Seinfeld. Cue collective team, “Noooooo. Really???” Two different eras in my life, both amazing. So, imagine my excitement that just in time for my 52nd birthday week, the Acquired guys released 3 hours and 50 minutes on the “business of Seinfeld.” If you were a lucky recipient of our pilot newsletter in October, you know that the Acquired hosts spend weeks researching some of the world’s most successful businesses. They come together and share with each other and their listeners what they learned. Their conversations are fascinating, and for fans of Seinfeld—spoiler alert: a $7 billion creative endeavor and counting—this episode is truly the master of its domain.


Code Comfort

ANNA
As a non-loyal, only occasional podcast listener, I cannot relate less to Matt and his devotion to the four-hour-long Acquired eps. However, with TV shows, I’m the opposite, so as an avid devotee of The Pitt, I was sucked into Amy Poehler’s Good Hang ep with Noah Wyle. Their banter seemed like two great friends catching up (if one of those friends was secretly obsessed with the other) and was the warm virtual hug we all need this election season.

Bling It On

CARLY
I’ve been dabbling in bedazzling. My most recent project was a set of Expo markers for my sister-in-law’s classroom. It’s the perfect craft because it’s basically mindless (no stitches to count, take that, crochet!), it’s super satisfying AND it’s cheap to get started. My friends got me a kit from Amazon for my birthday, and now all of my toiletries are sparkly. It really is the little things.

Joe Saw Everything

JOE
Carly and I saw You Can See Everything over the weekend. Unsurprisingly, I came away feeling like I needed to take a few days off to both see it a few more times and—more critically—dump everything in my head onto anyone and everyone willing to engage with me about it (thanks, Nick, for wasting approximately 30 minutes on this with me).

Suffice it to say, the newsletter blurb is not the forum for any of this. I do have one open-ended question for anyone else who saw it, though: Was that Nathan and Elizabeth in the water at the end? Or… OR… did we all just get David Blained??

Feel free to call, text or stop me in the street to discuss.


Apparently Joe Didn’t See Everything

NICK
Yes. Obviously. That was Nathan and Elizabeth in the ocean together. The movie is complicated. That scene wasn’t.

The Family Biz

LAURA
I’m really loving a new NBC drama called Line of Fire. It follows a family (parents and grown children) who all work in different areas of federal law enforcement. With so many law enforcement shows out there, I was skeptical, but it’s really good. The bonus is that it’s executive produced by Jenna Bush Hager, and bits of the White House experiences are based loosely on her time as a first daughter.

Knockout Documentary

SEAN
I am not a fan of sports. However, I am a fan of individual athletes. Not only for their abilities, but for their dedication to doing the same thing every day, trying to be the best that they can be. Netflix released TYSON, a documentary on what made Mike Tyson the fighter that he was. It is very well done, and I highly recommend it.

Back in the Saddle

NIKKI
When I was about 9, I spent a week at a horseback riding camp. That was the last time I rode a horse until a little over a year ago. Now I’m officially turning into a horse girl. My mother-in-law even gifted me her English riding saddle! (I may or may not have cried.) I take lessons twice a week at Maybury Stables in Northville, and it’s become my favorite way to unplug. The people are wonderful, and the horses are even better.

Until the next occasional Tuesday.